Hi, I’m Karran.
I am a Toronto-based creative with over 15 years of design experience with the last 5 being in creative direction and content creation.
Below you will find a small sample of my work. My goal is to understand the audience I serve to create content that resonates and provides value.
World IP Day
2023’s World IP Day video for Innovation Asset Collective that focused on highlighting the women who drive the company forward.
Role
story, scripting, shooting, editing
Link
An Entrepreneur’s Journey
A visual case study for Business / Arts’ artsvest program. This video follows the story of the founder of JAYU, an arts organization focused on human rights.
Role
concept, story, producer
Shorts and Longs
For my Future Condos project., I adapt long-form videos into a series of short-from videos that break complex concepts down into simple and easy to follow steps.
Role
concept, story, scripting, shooting, editing
Multiple Learning Styles
Below is one of many examples of adapting content to fit different consumption styles. My standard practice is to create long-form content, then adapt to short-form, then to text.
Each style has a role to play.
Short-form builds awareness, long-from builds trust, text solves pain points.
short-from (build awareness)
long-from (builds trust)
text (solves paint points)
arts x business podcast
arts x business is a podcast from Business / Arts where arts leaders from organizations of all levels in Canada share how they adapt their programming and funding models to the ever-changing creative landscape.
Business / Arts Awards Gala
The Business / Arts Awards Gala is a annual event which celebrates accomplishments in philanthropy and leadership within the arts and cultural sector.
Role
art direction, advertisement, print + digital design, illustration, video
41st Annual Awards Gala
Venue: Meridian Hall - Toronto
Art Direction: The North
This art direction takes inspiration from the award recipients' works in the North of Canada. The layered invitation layout alludes to the northern lights and the images of mountains and stars are repeated throughout the various design media.
From sketches to construction
Multiple configurations for the set design were sketched which took the layout of the Meridian Hall stage into consideration. Ultimately the zigzag design was chosen and put into development.
The final look is the product of clear and effective communication with the technical team as well as being on hand for clarification and to catch any mishaps.
Environmental design
Motion graphics paired with thoughtfully considered lighting and decor tied the audience's emotions to the era.
On-site Duration: 50 seconds
40th Annual Awards Gala
Venue: Meridian Hall - Toronto
Art Direction: Art Deco
This invitation uses art deco inspired illustrations of Meridian Hall and Fairmont Royal York to celebrate 40 years of the Awards Gala. This was done to create the feel nostalgia and old Hollywood to compliment this year's recipients.
Environmental Design
Motion graphics paired with thoughtfully considered lighting and decor tied the audience's emotions to the era.
Branded
From print to animation to digital, the 40th Awards Gala displayed a consistent look and feel across every corner of the Sony Centre for Performing Arts.
Culture Track: Canada
Culture Track: Canada is a research initiative undertook by Business / Arts to understand the habits of the cultural consumer in Canada. The research is a sister-study to the United States based Culture Track.
Role
art direction, copywriting, print advertisement, motion design, graphic design
Targeted Advertisement
Ads were designed and written based on their target audience. Both types of ads were aimed at dispelling the myth of entitled millennials.
The ad that was placed in The Globe & Mail appealed to a business centric, older audience.
The ad placed in Toronto Life and FASHION appealed to a younger, more lifestyle focused audience.
Publications:
Toronto Life, July 2018
FASHION, September 2018
Globe & Mail, June 21st, 2018